Youth Engagement Summit 2020

2020 marks the fourth edition of Year13’s Youth Engagement Summit (YES). As Australia's leading youth platform, we will be exclusively releasing our

new research and findings into Gen Z.

It's been seven years since Year13 was launched to help empower young people to create their own future. When we started Year13 we saw an

underserved audience and a growing cohort of young people struggling with their post-school pathway. Little did we know at the time the scale of

the issues facing young Australians.

Fast forward to 2016 when we held our first YES, we'd identified another audience outside of young people that needed our help: the organisations

2020 marks the fourth edition of Year13’s Youth Engagement Summit (YES).

deep dive into our findings and present YES2020: Together Into The Future.

2020 marks the fourth edition of Year13’s Youth Engagement Summit (YES). As Australia's

leading youth platform, we will be exclusively releasing our new research and findings into

Gen Z.

It's been seven years since Year13 was launched to help empower young people to create

their own future. When we started Year13 we saw an underserved audience and a growing

2020 marks the fourth edition of Year13’s Youth

cohort of young people struggling with their post-school pathway. Little did we know at the

that work with young people each and every day and who are struggling to effectively engage with them. This audience includes educators, government

time, the scale of the issues facing young Australians.

2020 marks the fourth edition of Year13’s Youth Engagement Summit (YES). As Australia's leading youth platform, we will be exclusively releasing our

Fast forward to 2016 when we held our first YES, we'd identified another audience outside of

young people that needed our help: the organisations that work with young people each

and every day and who are struggling to effectively engage with them. This audience

includes educators, governments and employers.

and employers.

Engagement Summit (YES). As Australia's leading youth

platform, we will be exclusively releasing our new

research and findings into Gen Z.

It's been seven years since Year13 was launched to help

empower young people to create their own future. When

we started Year13 we saw an underserved audience and

a growing cohort of young people struggling with their

post-school pathway. Little did we know at the time the

scale of the issues facing young Australians.

Fast forward to 2016 when we held our first YES, we'd

identified another audience outside of young people

that needed our help: the organisations that work with

young people each and every day and who are struggling

to effectively engage with them. This audience includes

educators, governments and employers.

Stay In The Loop

Keep up to date with everything to do with YES20!

TY HAYES

How to co-create your big ideas, tap into Influencers and engage youth better

through innovative marketing.

Curtin University’s former CMO, Ty Hayes has been rated #10 CMO and Leader of the #1 Marketing team

in Australia. Ty was the driving force behind Curtin’s 53% domestic market share of first preferences,

positioning the university as the place to be for Australian youth.

In his keynote presentation, Ty will provide strategies on;

+ How to better engage your own team to keep youth as the prime focus of your marketing strategies.

+ How to utilise social media amongst other avenues and turn your ‘big ideas’ into innovative engagement activities.

+ How Curtin utilised social media influencers to build their most successful Open Day campaign to date.

How to co-create your big ideas, tap into Influencers and

engage youth better through innovative marketing.

Curtin University’s former CMO, Ty Hayes has been rated #10 CMO and Leader

of the #1 Marketing team in Australia. Ty was the driving force behind Curtin’s

53% domestic market share of first preferences, positioning the university as the

place to be for Australian youth.

In his keynote presentation, Ty will provide strategies on;

+ How to better engage your own team to keep youth as the prime focus of your

marketing strategies.

+ How to utilise social media amongst other avenues and turn your ‘big ideas’

into innovative engagement activities.

+ How Curtin utilised social media influencers to build their most successful Open

Day campaign to date.

How to co-create your big ideas, tap into

Influencers and engage youth better

through innovative marketing.

Curtin University’s former CMO, Ty Hayes has been rated

#10 CMO and Leader of the #1 Marketing team in Australia.

Ty was the driving force behind Curtin’s 53% domestic

market share of first preferences, positioning the

university as the place to be for Australian youth.

+ How to better engage your own team to keep youth as

the prime focus of your marketing strategies.

+ How to utilise social media amongst other avenues

and turn your ‘big ideas’ into innovative engagement

activities.

+ How Curtin utilised social media influencers to build

their most successful Open Day campaign to date.
WILL STUBLEY

Year13’s CEO, Will Stubley, will delve into brand new youth insights gleaned from Year13 and

YouthSense’s flagship paper, After the ATAR III, as well as data compiled from over 30,000 responses

to Year13’s surveys of Australian youth. Through the lens of this research, Will explores how young

people are making decisions about their futures in education, employment and experiences.

Year13’s CEO, Will Stubley, will delve into brand new

youth insights gleaned from Year13 and YouthSense’s

flagship paper, After the ATAR III, as well as data

compiled from over 30,000 responses to Year13’s

surveys of Australian youth. Through the lens of this

research, Will explores how young people are making

decisions about their futures in education, employment

Understanding how young people perceive the world around them and what

influences their decision about the future.

You’ll also hear information regarding youth mental health, lifestyle and aspirations that is directly

correlative to your recruitment and marketing drives.

Year13’s CEO, Will Stubley, will delve into brand new youth insights gleaned from

Year13 and YouthSense’s flagship paper, After the ATAR III, as well as data compiled

from over 30,000 responses to Year13’s surveys of Australian youth. Through the lens

of this research, Will explores how young are making decisions about their futures in

Understanding how young people perceive the world around

them and what influences their decision about the future.

education, employment and experiences.

You’ll also hear information regarding youth mental health, lifestyle and aspirations

that is directly correlative to your recruitment and marketing drives.

and experiences.

You’ll also hear information regarding youth mental

health, lifestyle and aspirations that is directly

correlative to your recruitment and marketing drives.

Understanding how young people perceive

the world around them and what influences

their decision about the future.

EDUCATION|

NATION

From MOOCs, hack-a-thons and creative disruption from EdTechs, education is entering a brave new world.

Discover how education has shifted from students simply learning content to becoming a solution for the

social problems of today by preparing youth for a more successful future.

EMPLOYMENT|

WHAT IS IT FOR?

There is no denying the world of work has changed and it is becoming more difficult for youth to picture

what their future career might look like. Learn how to build a high-quality youth employment value proposition,

and understand what the future of work will look like when Gen Z’s run the world.

EXPERIENCE|

FACTOR

Experience is the teacher of all things and everything is a learning experience. In the EX-factor we explore all

the experiences from today's youth. From travelling and career advice to gap years and influences. Together

we’ll learn what we can do to present a greater experience for a better tomorrow.

From MOOCs, hack-a-thons and creative disruption from EdTechs, education is

entering a brave new world. Discover how education has shifted from students

simply learning content to becoming a solution for the social problems of today

by preparing youth for a more successful future.

There is no denying the world of work has changed and it is becoming more difficult

for youth to picture what their future career might look like. Learn how to build a

high quality youth employment value proposition, and understand what the future

of work will look like when Gen Z’s run the world.

Experience is the teacher of all things and everything is a learning experience. In

the EX-factor we explore all the experiences from today's youth. From travelling

and career advice to gap years and influences. Together we’ll learn what we can do to

present a greater experience for a better tomorrow.

From MOOCs, hack-a-thons and creative disruption

from EdTechs, education is entering a brave new world.

Discover how education has shifted from students

simply learning content to becoming a solution for

the social problems of today by preparing youth for a

more successful future.

There is no denying the world of work has changed

and it is becoming more difficult for youth to picture

what their future career might look like. Learn how to

build a high quality youth employment value

proposition, and understand what the future of work

will look like when Gen Z’s run the world.

Experience is the teacher of all things and everything

is a learning experience. In the EX-factor we explore all

the experiences from today's youth. From travelling and

career advice to gap years and influences. Together

we’ll learn what we can do to present a greater

experience for a better tomorrow.

“Year13 are experts in engaging Gen Z. The YES summit provided our organisation with new insights into

youth engagement and participation. If your organisation is looking for strategies and practical tools to

lead from the front and engage with young people, then the Y.E.S summit is the perfect place to connect

with leaders in education and employment.”

GEMMA BLANEY

Workshops and Special Projects Coordinator - Yourtown

“Year13 are experts in engaging Gen Z. The YES summit provided our organisation with new

insights into youth engagement and participation. If your organisation is looking for

strategies and practical tools to lead from the front and engage with young people, then

the Y.E.S summit is the perfect place to connect with leaders in education and employment.”

“Year13 are experts in engaging Gen Z. The YES summit

provided our organisation with new insights into youth

engagement and participation. If your organisation is

looking for strategies and practical tools to lead from

the front and engage with young people, then the

Y.E.S summit is the perfect place to connect with

leaders in education and employment.”
“The Youth Engagement Summit provided a valuable insight into the mindset of young Australians

with clear and practical take away strategies in cutting through to the youth market. The Year13 team

and speakers provided an in depth and practical analysis of social media and content marketing that we

have been able to apply to our own processes.”

AMY ZANCANARO

Senior Manager, Customer Acquisition Westpac Youth & Millennial Markets

“The Youth Engagement Summit provided a valuable insight into the mindset of young

Australians with clear and practical take away strategies in cutting through to the youth

market. The Year13 team and speakers provided an in depth and practical analysis of social

media and content marketing that we have been able to apply to our own processes.”

“The Youth Engagement Summit provided a valuable

insight into the mindset of young Australians with clear

and practical take away strategies in cutting through to the

youth market. The Year13 team and speakers provided an

in depth and practical analysis of social media and content

marketing that we have been able to apply to our own

processes.”

Youth & Millennial Markets

Senior Manager, Customer Acquisition Westpac